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fsa eligible expenses 2021 pdf

2023-02-08 10:10:10843874Views

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You may be able to see how many times a PDF was downloaded from a landing page, but you have no idea what people did with it afterwardsYou can't see how much of it people read or how long they engaged with it

fsa eligible expenses 2021 pdf

You can't see which pages and topics people found interestingYou can't see which links they clicked onYou don't even know if people read it or just left it in their downloads folder! Using PDFs for business content introduces a massive black hole in your customer journey data — a blank space where you have zero intelligence

fsa eligible expenses 2021 pdf

This is highly problematic for at least 2 reasons: First, because you're clueless about whether your content actually performs, you're unable to improve or optimize itSecond, because you can't see how your readers engage with the content, you're unable to implement any kind of lead scoring or personalized followup

fsa eligible expenses 2021 pdf

People who opened it 9 times and read every page will end up in the same "engagement bucket" as those who downloaded it but never read it

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