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Computer\HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Adobe\Adobe Acrobat\DC\FeatureLockDown Right-click and navigate to New > DWORD Value

People who opened it 9 times and read every page will end up in the same "engagement bucket" as those who downloaded it but never read itIn a world where every marketing action must be measurable, you simply can't afford to use a format you can't track

Related: How to track white paper user engagementProblem 4: PDFs are static, boring, and don’t let you embed multimedia Content overload is a real problemToday, only the most aesthetically pleasing, well-produced content will get through to your readers

And this is increasingly true in the B2B world as well where business buying habits are becoming more and more similar to at-home consumer habitsAccording to IBM, 80% of B2B buyers now expect the same buying experience as B2C customers

When designing content in a PDF, you can include images and hyperlinks, but that's as far as it goes

A for asthetics, they may be nicely laid out in InDesign, but this is of little value unless you intend to create printed materialDisable Protected Mode at startup Fix 3: update Adobe Reader or Acrobat

Run Adobe Reader or AcrobatChoose Help from menu bar

Select Check for Updates from the drop-down listClick Update and wait for it to finish